This is an online session. The material is available 24 hours a day, 7 days a week, beginning IMMEDIATELY. Once registered, you can access the material at any time. However, you will only have access to the course for thirty days after REGISTRATION.

Emails, text messages and the Internet all compete for clients’ precious attention.

As soon as clients lose focus on what they are reading, they move on to something else. This seminar teaches participants how to keep their clients’ attention when sending emails and letters.

The strategies taught in this seminar include:

  • arranging words in the best possible order
  • paying special attention when writing to clients who lack technical knowledge
  • avoiding specific situations where clients lose focus
  • writing so that clients never have to read a sentence more than once

When communicating with a prospective client, proficient writing may determine which firm the client will retain. When communicating with an existing client, proficient writing demonstrates a professional’s expertise.


  • Paying Attention to Detail
  • Writing Prose that is Exciting to Read
  • Putting Yourself in the Shoes of Your Client
  • Applying Modules 1, 2 and 3 to Internal and External Communication


Professionals who communicate directly with clients.