Leading a top-notch sales team isn't something that comes about through luck. Good sales managers have a full arsenal of strategies at the ready for selecting, motivating, training, and retaining a talented and productive team. They know how to celebrate and reward the big wins, as well as handle poor performance when it arises. This program focuses on upbeat and well-tested strategies from Butch Bellah, the author of several books on the subject and a salesman and manager with over 25 years of experience in the trenches himself.


By the end of the course participants will be able to:

  • Explain the various roles of a sales manager
  • Apply techniques for coaching and motivating a team
  • Explain how to manage one’s teams pipeline
  • Demonstrate how to address poor performance
  • Apply techniques for running successful sales meetings


Those who manage accounts or sales for their organizations.


This e-Learning course is broken into several modules that learners can complete in a time convenient for them. Learners are encouraged to break the course up into manageable chunks according to their schedules. Modules include an assortment of engaging short videos, interactive sessions, reflective questions and takeaway worksheets.