This podcast is available on-demand and will be available shortly after your purchase. Please ignore the start and end dates listed above.

Whether you acknowledge it or not, you have a personal brand that is either going to be your stepping stone to achievement or your obstacle to a solid return on your hard work and expertise. Your personal brand is your promise of value delivery. It is the most important asset you have and will likely determine whether you get promoted or whether you will be given additional opportunities in your company or field. Once you understand the power of your personal brand, you will change the way you think about your unique value proposition in your job, career or industry. Join Liz West and Bill Richardson as they discuss the power of a personal brand and the five elements all professionals need to know about this foundational aspect of self-efficacy.


CPA Ontario’s Future Forward podcasts offer a refreshing gateway to new ideas and hot topics for professionals across industries. These 20 to 25-minute interview-style episodes provide a convenient and enjoyable way to fulfill your Continuing Professional Development (CPD) requirements. To count towards your verified CPD hours, purchase an individual podcast for $5 or a series of six for $30. You will receive unlimited access to each episode you purchase, as well as a written transcript of the conversation for quick reference.

Have you met your CPD requirements, but would like to learn more about a given topic? Each episode will be available free of charge via iTunes.