This podcast is available on-demand and will be available shortly after your purchase. Please ignore the start and end dates listed above.

Many professionals network well and know a lot of people, but there is a big difference between being popular and being profitable. To create profitable relationships, you need to be seen as the go to person in your profession and be referable. Once you’re in the friend zone, you’re not leveraging business opportunities from your network. Join Liz West and Allison Graham as they explore practical tips for moving out of the friend zone and increasing customer referrals.


CPA Ontario’s Future Forward podcasts offer a refreshing gateway to new ideas and hot topics for professionals across industries. These 20 to 25-minute interview-style episodes provide a convenient and enjoyable way to fulfill your Continuing Professional Development (CPD) requirements. To count towards your verified CPD hours, purchase an individual podcast for $5 or a series of six for $30. You will receive unlimited access to each episode you purchase, as well as a written transcript of the conversation for quick reference.

Have you met your CPD requirements, but would like to learn more about a given topic? Each episode will be available free of charge via iTunes.