We all buy products, but how do we make buying decisions?

It takes a certain amount of innovation to win customers today. In this course, you will learn how marketing uses advertising to satisfy customers' needs and meet business objectives. Marketing takes time, money and planning. Building lasting relationships with your customers is key. Knowing how to effectively advertise and use distribution channels will help you stand out from the competition.

Learning Objectives:

By the end of the course, you will be able to:

  • understand the functions of modern marketing and its link to overall corporate strategy
  • create a strategic and tactical marketing plan that includes: budget, execution, and evaluation
  • articulate the role of marketing in the product life cycle of development, pricing and promotion
  • understand how to approach product pricing and promotional techniques
  • understand the importance of a robust distribution model
  • explain the benefits and ethical concerns associated with e-marketing
  • conduct and internal analysis to assess your organization's core capabilities
  • conduct a marketing audit to begin the process of developing competitive marketing strategies

Who Will Benefit:

Business professionals who are looking to develop or refine their marketing skills.