Learn essential skills from startup community experts and position your business for success.

Whether you are open for business or are about to launch your startup, this CPA Ontario learning series provides insight and tools you can start using today to help fund, build, and grow your business. From valuation models to sales strategies, PR tips to IP laws, gain valuable knowledge about running your own business.

This video series is a CPA Ontario PD Digital original production brought to you through a collaboration with TorontoStarts.

This video series includes:

  • Landing Your First Media Mention with Candace Huntly (27 minutes) 
  • Startup Valuations with Alex Morsink (23 minutes) 
  • Pitching Techniques with Will Greenblatt (34 minutes) 
  • Founders Agreements with Alex Koch (27 minutes) 
  • Pitching to Investors with Kevin Smith (36 minutes)
  • Validating Your Idea with Craig Major (31 minutes)
  • B2B Marketing Strategies on LinkedIn with Nyima Gyalmo (25 minutes)
  • Using Data to Guide Business Decisions with Jordan Stevens (32 minutes)
  • Startup Funding Options with Stuart Browne (42 minutes) 
  • Landing Your First Big Sale with Kevin Shorte (43 minutes) 
  • Deadly Sins of eCommerce with Ryan Petrimoulx (36 minutes) 
  • Intellectual Property Law with Erika Murray (16 minutes) 


  • PR advice on how to create effective communication strategies 
  • Insight into the art and science of startup valuations 
  • Techniques to help define your unique value proposition
  • Answers to common questions about founders agreements 
  • The four key stages of a data model and how to use data
  • Content creation versus content curation on LinkedIn
  • How to conquer a verbal investor pitch 
  • Funding perspectives from both startups and investors 
  • Forms of intellectual properties and details of utility patents 


Entrepreneurs and startups looking for advice on how to run or improve their business, or investors looking to get informed on what goes into building and operating a startup.