Connect with users in meaningful ways and promote your business online.

With millions of users worldwide, if used strategically, Twitter can be a social media platform to help grow your business. Use Twitter Analytics to better understand who is interacting with your tweets and explore trends. Build community and increase brand awareness through effective social media promotion.

Learning Objectives:

By the end of the course, you will be able to:

1. Identify trends, use hashtags effectively, and deploy business-specific features and call-to-action buttons.

2. Leverage Twitter Analytics.

  • get detailed information on how users are interacting with your tweets
  • find out how to analyze global trends and engagement
  • explore audience metrics
  • track tweet interaction and conversion events

3. Manage multimedia activities with Twitter Media Studio.

  • upload videos, GIFs, and images
  • share and schedule tweets
  • keep track of your audience engagement and interactions

Who Will Benefit:

Business professionals who are looking to leverage the functionality Twitter to have more meaningful interactions with their audiences.