Grow your business by harnessing online opportunities.

In this course, you will learn ways to move from traditional marketing practices to leverage big data and improve your organization. From using search engine marketing (SEM) to reach target markets to protecting your corporate reputation, learn how to better connect with your customers online.

Learning Objectives:

By the end of the course, you will be able to:

  • reach customers through digital marketing strategies
  • understand the importance of SEM
  • optimize search engine results to help customers find you
  • use social media and user review sites to connect with online customers
  • proactively react to customer complaints
  • analyze the impact of big data from a marketing perspective
  • understand how the mobile effect has changed marketing
  • explain how purchasing habits have changed because of a digital marketplace

Who Will Benefit:

Business professionals who are looking to implement digital marketing initiatives for organizations of any size.