In this four-part video series, communication and negotiation expert Fotini Iconomopoulos and host Liza Fromer discuss proven tactics and strategies so CPAs can become better negotiators.


A negotiation is a conversation, not an act of battle. Learn how to start a negotiation when it seems impossible and ways to close a deal. From proven strategies to enable stronger negotiations to the principles of persuasion such as likeability, reciprocity and consistency, Fotini covers the intricacies of deal-making from start to finish.

This series of four, 30-minute videos is a CPA Ontario PD Digital original production.

Learning Objectives:

By the end of the course, you will be able to:

  • ask the right questions in a business deal, job interview, or pay increase conversation find your best alternative to a negotiated agreement
  • recognize when and how to use specific behaviour to influence others
  • identify when to walk away
  • understand the basics of the psychology of persuasion
  • make negotiation conversations less combative by finding common ground with others
  • identify competitive and collaborative negotiations
  • understand the necessity of doing research prior to a negotiation
  • apply the power of pause to your conversations

Watch the video trailer on Vimeo.

Who Will Benefit:

Business professionals looking to add value to their organization by examining processes and making meaningful changes.