EVENT DESCRIPTION

Whether you are an experienced digital marketer or looking to gain more insight into marketing your business, this course bundle will introduce you to the strategies you need to effectively communicate with your client base – both in person and online. Throughout these courses, you will hone your sales skills, explore digital consumer behaviours, consider business models of the future and learn how to adapt to a changing marketplace. As part of this program, you will receive a best practices sales kit which you can download and use well after you’ve completed the learning.

LEARNING OBJECTIVES:

By the end of this course, participants will be able to:

  • Explain how the internet impacts customers’ buying behaviours
  • Create a digital communication strategy
  • Apply techniques for optimizing the customer journey
  • Adjust pricing strategies for the digital age
  • Explain the keys to successful selling
  • Prepare to talk to your prospect
  • Apply techniques for making an effective pitch
  • Apply techniques to deal with objections

THIS ELEARNING BUNDLE INCLUDES THE FOLLOWING COURSES:

  • Master the Keys to Digital Marketing
  • Mastering the Essentials of Selling

WHO WILL BENEFIT:

Individuals who want to obtain a primer on digital marketing and its effects on their organizations’ customers.

Individuals in sales roles or those who want to better understand the art of the sale.