Share relevant links that resonate with your audience and increase awareness of your business.

Despite Facebook’s controversy and privacy scandals, the online social media platform has over two billion users and is a low-cost investment that can lead to growing your customer base or community. Beyond sharing the basic information about your organization or business, Facebook makes it easy to have conversations with customers or members that could potentially driving traffic to your website. It also allows you to humanize your digital identity by sharing videos and photos.

Learning Objectives:

By the end of the course, you will be able to:

1. Grow your page reach by creating page milestones to tell your story.

  • add a call-to-action button to make interactions easy
  • use page insights to analyze engagement and content reach

2. Create a new page.

  • add contact information and profile images
  • manage page administrators, restrictions, and notifications
  • promote and grow your business, brand, charity, or products

3. Create compelling content.

  • use different types of posts
  • add photos, slideshows, and live videos
  • draft and schedule posts to keep your page active and dynamic

Who Will Benefit:

Business professionals who are looking to connect and engage with existing and potential customers, or members of an organization.