Learn from startup community experts and position your business for success.

Now that you’ve created your business plan and developed your business, it’s time to take things to the next level. Learn how to craft the story of your business and consider if you are using the best business model for your product or service. Explore how LinkedIn can help build your brand and customer base and learn how to analyse different types of data and gain valuable insight about your marketing efforts.


This video series includes:

    1. Pitching to Investors with Kevin Smith (Duration: 36 minutes)

    2. Validating Your Idea with Craig Major (Duration: 31 minutes)

    3. B2B Marketing Strategies on LinkedIn with Nyima Gyalmo (Duration: 25 minutes)

    4. Using Data to Guide Business Decisions with Jordan Stevens (Duration: 32 minutes)

    Key Takeaways:

    • key questions to shape your business pitch
    • techniques to help you define your unique value proposition
    • advice on content creation vs. content curation on LinkedIn
    • the four key stages of a data model and how to effectively use the data

    This video series is a CPA Ontario PD Digital original production brought to you through a collaboration with TorontoStarts.

    Who Will Benefit:

    Entrepreneurs and startups looking for advice on how to run their business, or investors looking to get informed on what goes into running a startup.