Associations and Networking

Big Data - An Introduction for Non-Technical People

Nov 30, 2022



NOV 30



6:00 PM - 8:00 PM




2 Hours


0 Hours


Registration closed on

Nov 28, 2022


Toronto East CPA Ontario Association Presents: Big Data - An Introduction for Non-Technical People

Every few years a new innovation comes through the technology world and it has the potential to completely change the way that people interact and relate with technology. These seismic shifts influence companies and cause them to reconsider how they design and deliver a lot of their traditional activities: marketing, customer service, purchasing, internal reporting, etc.

PC Era, pervasive and high speed internet, smart phone, A.I. and mobile computing are just a few examples of these breakthrough revolutions. Big Data and Social Media are one of those “big things” which shakes up business. Large companies and tech focused firms have already jumped on the bandwagon. According to Gartner research 20 Million jobs will be created in the U.S. by the big data driven economy in the next 5-7 years. But what about those of us who are not at google? What do they do to tap into the big-data tidal wave?

Unfortunately Big Data and Social Media analysis are not obvious things to understand and grasp. Your CIO can’t run down to Best Buy and order one, the ROI and benefits of them are not entirely intuitive, and to complicate matters even the definitions of them are not consistent from everyone. What is it, a product, a service, a technology, a methodology, an algorithm?

In the presentation we will provide a business-focused ‘primer’ on big-data and Social Media Analysis so that you can evaluate your own initiatives as they apply to your industry.


$0.00 Member

$0.00 Student

$0.00 Public

Status: Registration closed on Nov 28, 2022




Jeff has made a career out of enabling organizations to better leverage their data. He is a data executive who has worked as an architect, data strategist and educator for over 20 years. Jeff has worked in a variety of different industries including: Banking, Retail, Chemical, Logistics, Food Processing, telco, Multi-Modal Transportation, Overnight Courier, Government, Marketing and Utilities. Jeff is currently the Chief Architect at AutoTrader where he is working to integrate all their business units into a cohesive set of capabilities.

Jeff has directed and delivered projects for North America’s leading companies including: AutoTrader, Fleet Complete, Mosaic / Acosta, Home Trust, Canadian Tire, Loblaw, PC-Bank, Royal Bank, Canada Post, Purolator, JM-Schneider, Uniroyal and Maple Leaf Foods.

Jeff is a regular conference speaker, instructor and author on several topics including: IT Contract Management, Predictive Analytics, Data Governance, Master Data Management and Big Data.


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